Dear Colleague:

There’s no question, the extended and expanded tax credit for first-time home buyers and existing home owners has given our local market a jumpstart. But now, as we approach the impending expiration, we all begin to wonder how the lack of buyer tax incentives may affect our local market.

That is why I am so proud to share an exciting new, Coldwell Banker-exclusive promotion known as the Buyer Bonus event! Officially kicking off on May 1st (the day after the home buyer tax credit expires on a national basis) and running through July 31st, this 90-day campaign gives buyers a second chance to earn up to $8,000* at close by sellers who agree to participate by providing the “Buyer Bonus” to the buyer as a credit at closing.

• Your seller determines if he/she wants to offer a buyer incentive of 3% of the accepted offer price, up to $8,000*
• Sellers then enjoy:
  • Added incentive for buyers to view and purchase their home over other competing properties
  • Added exposure of their listing on ColoradoHomes.com in the Buyer Bonus featured section
  • A specialized Buyer Bonus lawn sign (available for purchase)
  • National Buyer Bonus advertising
  • Custom Buyer Bonus eMarketing, direct mail, social media marketing and more

• Buyers then enjoy:
  • Up to $8,000 credit back at closing subject to the Buyer’s Lender’s requirements
  • And, unlike the national tax credit:
    • There are no income limitations
    • There are no property eligibility requirements
    • This is available to all buyers – not just first time buyers or existing homeowners

If you have sellers, talk to them about this opportunity. On March 25 & 26, your Manager and Office Administrator/Marketing Coordinator mailed a letter to your client explaining the program and directed them to talk to you about the promotion. It is important to note expireds, pendings, rentals, foreclosures, short sales, income properties and commercial properties will not be included in this promotion. Your Manager has the appropriate contracts and addendums that must be signed by participating sellers and buyers. Please see your Manager for details.

The Buyer Bonus event gives sellers unparalleled exposure through a powerful triple play combination of financial incentives, marketing and advertising…and best of all, this is something no other company is doing. So, from a listing standpoint, use it to your advantage!

If you have buyers in the market for a new home, encourage them to take advantage of this tremendous opportunity. If they choose a participating Buyer Bonus Coldwell Banker property, they’ll enjoy 3% of the accepted offer at closing, up to $8,000,* if approved by their lender.

To support you and your clients in this promotion, we have created the following materials:

Direct mail postcard

Website advertising on the home page of ColoradoHomes.com that takes consumers to an index page of homes participating in the Buyer Bonus event; this will launch May 1st!

Listing presentation page

Prospecting flyer

Lawn stake sign rider or sticker*

Virtual piece to e-mail to your clients or post to your social networks

*Sign ordering information to follow soon.

To access all of the information regarding the Coldwell Banker Buyer Bonus event, visit CBAgentInfo.com and click on the Buyer Bonus icon on the home page.

This is an exciting time for Coldwell Banker and as a company that has helped Americans buy and sell homes for more than a century, we are committed to continually bringing buyers and sellers together. This exciting event is a “win-win” for buyers, sellers and you!

If you have questions regarding this event, please see your Manager or Office Administrator.

Sincerely,

Chris Mygatt
President & COO
Coldwell Banker Residential Brokerage - Colorado
600 Grant Street
Denver, CO 80203
303.409.6400 (direct)
303.409.6333 (fax)
chris.mygatt@coloradohomes.com

* Any pricing decision is in the seller’s sole discretion and is subject to negotiation between the buyer and seller. Buyers are encouraged to contact their lender to ensure that participation will not adversely affect their financing as well as an attorney or tax professional regarding any legal or tax implications. Certain sellers may elect to extend the Buyer Bonus beyond the promotional period.